By DJ Corchin
Posted May 6, 2011
We returned last weekend from our triumphant conquering of the biggest marching band competition on the planet to the sounds of school announcement praises, a visit
from the principal AND superintendent, a headline in the school newspaper, and a trophy so big it can double as a coat rack. (Which it does, 'cause you know, winning
isn't everything...LIES!)
Now it's Friday and time for the weekly football game where peers and football fans alike will get to experience the awesomeness that is our show entitled, "The Prophecy
Of Life." This is the first time the home crowd will be able to see our show in its final form, polished and perfect. The first half of the game was close and well-played. The
stands were pumped. The band was lined on the west end zone fired up, standing proudly at attention. It was a brisk, fall night and the cold made me have to pee. But
we are the Fighting Badgers, and Badgers stick it out no matter what the cost.
The buzzer went off and so did our nerves. We knew it was go-time. The announcer
began, "Please welcome, the 2010 champions of the universe, directed by Chap
McDermot, our Fighting Badger Marching Band!"
The clapping was ok, not what we expected but still respectable. Our drum major led
us on the field as our show started to huge theatrics. As we gracefully moved our way
closer to the middle of the field, I glanced over to see the faces of the people adoring us
in all our spandex and wool glory. I was stunned, STUNNED, to see everyone carrying
on conversations and not even looking at us. The announcer just told them who we are.
How are they supposed to hear Jill's flute solo? They're too busy shoving hot dogs,
nachos, and pizza (not necessarily in that order, but always including all three) into their
unappreciative pie holes. And then it happened. I couldn't believe it. In the middle of
our portrayal of "Love," the most adored human emotion, the section where our director
cried during rehearsal after sharing the story of his brother and his wife of 20 years, the
announcer comes on and says, "Please note, additional restrooms are located on the
north side of the stadium."
Our show finished, we marched off to our school cadence (THAT got people to pay
attention). I then went and used the restrooms located on the north side of the stadium.
There's nothing more heartbreaking than working incredibly hard for a huge
accomplishment, be adored by strangers, only to have the people who should care the
most, ignore you.
Here's the big secret: BAND IS NOT MAINSTREAM.
I know, I know. Blasphemy right? Really I wish it was. I think it is sometimes. I yell it
at the top of my lungs it is (which is weird to my friends). But it's not. You don't see
reality shows about band. (Oy, Jersey Shore Marching Tigers anyone?) You don't hear
recordings of Incantation & Dance on the Top 40 station. Although, a remix of Jupiter
would be cool. You definitely don't have socialites in band famous for doing absolutely
nothing (or do you?). Band is "sneaky popular." It's one of those things when you ask
the radio jock who plays the Top 40 about band off the air they say, "Oh I was in band in
high school. I played percussion. Wish I still played. It was an awesome time." Then
they'll tell you about a time when they made out at the back of the bus with the wickedly
hot oboe player who later denied it ever happened 'cause lets face it, who would admit
to that?
Band is popular. Don't get me wrong, it's just not Justin Bieber or NY Yankees popular.
(Pause)
In order to continue with this column, we need to build trust for a moment. I'm going to
reference my days as a disc jockey and will use the term "DJ." You should trust that I
never called myself "DJ the DJ" and I will trust you're cool enough to not mention that
joke ever, because it wasn't funny the first time I heard it, and it's not funny the 13,645th
time I heard it. There were 7 "Davids" on my little league baseball team one year, and I
hate blending in ok? Now you know. Let's move on.
In 2000, I was DJing
(pause...ok good) a really large wedding with a mentor of mine
who taught me everything I know about rock'n the decks. Before the party while we
were setting up he played a song called, "It's a Love Thing" by The Whispers. Him
being 15 years my senior, I learned a ton about the music in the 70's and early 80's. I
really enjoyed the tune. Fast forward to the middle of the party. The DJ (who
HAPPENED to be named DJ) was on fire. My buddy was on the dance floor along with
the entire crowd during an awesome "funk set." The floor was packed corner to corner,
and everyone was having a great time. Since I loved the Whispers' tune so much I
decided to play it. And like the Red Sea, the dance floor cleared completely. My
colleague was left in the middle, just staring at me.
He walked over and said, "What was the name of this song again?" Knowing he knew
the answer and was about to put me in my place I replied anyways, "It's a Love Thing."
He says, "Great, don't ever play it again." Needless to say, the party still turned out fun.
I played a little, "Baby Got Back" and we got right back on track (I find playing "Baby Got
Back" fixes most situations).
In the truck on the way home, I asked him why he thought that song didn't work when it
was such a lively crowd. He said, "No one knows that tune. It was a 'B side' hit. It's a
great song, but no one knows it. People don't know what they love, they love what they
know."
Right there he changed my life forever. "People don't know what they love, they love
what they know." It explains so many things in the world. And that couldn't be truer for
people on the outside looking in at the activity of Band.
How many times do people say, "After trying it, I have such a greater respect for it"?
For anything? Being a trombone player myself, when I see an amazing concerto I can
really appreciate it because I know what it's like to try and play the instrument. It's an
obvious conclusion if you ask me. People relate to things they've done before. To put it
more in context, if you've been in band, you love it. If you haven't, you probably don't
understand it, therefore probably don't care too much about it. When a marching group
goes out on the field and blares out some sick Earth, Wind & Fire tune or a recent
pop song, the crowd pays attention. Why? Because they may not know how to do 8 to
5 but they sure know Lady Gaga when they hear it.
On the flip side, when a group of marching band kids checks out their first Drum Corps
show and hears the initial blast of sound, they wet their pants they're so excited.
(Which for you history buffs, is why it is an outdoor event. Easier cleanup.)
When it comes to people not "getting it," we have choice: Get really frustrated and call
them names like Normy, Music Muggle, and Stupid Face, or work to educate them.
However, like most problems it's not just everyone else's fault. People who don't show
appreciation for the work bands do, we immediately write off as "they just don't get it"
without taking a look at what's important to them and the context in which they're
hearing the performance. This isn't only true between "band people" and "Normies," but
also within the music community. There is such a thing as over-writing or overperforming.
The main point of performing in my dumb opinion is that audiences need to
understand at minimum what you're trying to do. I remember being at a competition
and saw the marching band equivalent of a bad Picasso painting. I mean you might as
well have had a live cow hanging above the stadium by licorice ropes, while a group of
instruments are driven into the AstroTurf by loggers in plaid and denim and a flute choir
plays Simple Gifts from underneath the stands 'cause it would have had the same
affect. I'm sure it took 6 months to write the show and in the end, every bando and their
parents in the audience looked more confused than a freshman at prom (trust me, been
there).
Here's my new rule I just made up as I was writing the last paragraph.
"Only be a little smarter than your audience."
As musicians and performers, it's important that we look out at our audience as well. If
we want to move them, we have to find what motivates them. I'm not saying to sell out
and every show is a montage of Diddy, Justin, and Colbie Caillat (Old people look them
up) but if we appreciate what they want to see, we might just make a friend. Who
knows, maybe they'll join band. Probably not, but one can dream ;)
About the Author: DJ Corchin
is author of the celebrated humorously inspiring book, Band Nerds Poetry From The 13th Chair Trombone Player (bandnerdspoetry.com). He was a featured performer in the first
national Broadway tour of the Tony and Emmy award winning show, BLAST! where he was best known as the "unicycling trombonist." His new children's book, You Got A Boogie (yougotaboogie.com), was recently published to rave reviews.
A pop recording artist out of Chicago and former high school band director, he continues to be involved in marching bands and music education through speaking events, competitions, and organizations such as Music for All. His next
book, Sam & The Jungle Band is slated for release in June 2011. Mr. Corchin welcomes your comments via email.
Mr. Corchin is an independent contributor so his views and opinions do not necessarily represent those of Marching.com.
Text by DJ Corchin. Trombone illustration by Dan Dougherty.
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