Is your marching band planning a trip to a major bowl parade? Does your winter guard need some extra cash to purchase a new floor tarp? Whether you need to raise money for
travel expenses or equipment, there are many
fundraising methods that can help you achieve your goal.
There's no limit to the creative variations that groups around the country have applied
to their fundraisers, but popular fundraisers typically fall into three categories:
Product Sales: Candy, frozen food and magazine subscriptions are proven examples.
Pledges and Sponsorships: Get pledges for an activity such as a car wash or read-a-thon.
Work Programs: Work in the concession stands at your local sports arena, or help wrap Christmas gifts at the mall.
Select a fundraiser that fits your group
With so many fundraising options available, it's important to pick a
fundraiser that works for the size of your group and the time you have available.
eFundraising.com suggests starting with a plan:
Set an objective: The objective you set should include a financial figure
(such as $2,000), and a tangible element (to be used for buying new equipment).
Set a deadline: Your actual fundraising campaign should run for only 1-2 weeks
because a short campaign will keep your participants motivated and on track. Prior to
the campaign you'll need to allow time for ordering materials and organizing
the fundraiser.
Know your group: Determine how many group members will participate in
the fundraiser, and whether you have a volunteer base of parents to help organize
the details. Do you need to stick with fundraisers that are easy to administer?
How would you rate the success of your previous fundraising efforts?
Motivate your group: It will be important to maintain close and constant
contact with your group members, and to motivate and encourage them constantly.
Keep it fun
The end goal of some fundraising campaigns provides enough incentive to motivate the
participants. For example, if your group needs to raise $75 per person to be
able to participate in a major competition, the incentive is already there. Many
campaigns, however, need additional incentives to ensure success. Consider these
ideas to help motivate your participants:
Individual completion prizes: Everyone who sells a pre-determined
minimum amount receives a cash prize, movie tickets, or any other prize
available.
Best-seller prizes: Offer a prize to the individual who raises the most
money, or sells the most units.
Draw prizes: Every participant who sells a pre-determined minimum amount
is entered into a drawing for cash prizes or other merchandise.
Intangible prizes: These are often the most effective for the
participants, and as a result, create the most incentive. For example,
have your directors agree to come to rehearsal in a silly costume! Being
creative in this aspect is important, and can help make your fundraiser
a true success.
Get started
View
Marching Band Fundraising Ideas for your group in the Resources section of Marching.com.