Company holds special events in band hometowns across the USA
DECEMBER 17, 2009 The Tournament of Roses Parade
on New Year's Day offers a superstar moment for marching band students. With a live
audience of nearly 1 million people, the parade delivers a dream come
true that even the most popular rock stars rarely experience.
But moving an entire marching band to the big stage in Pasadena takes a
lot of money, and Farmers Insurance Group of Companies has stepped in to
To celebrate its more than 50 years of Rose Parade participation,
Farmers has expanded its role as Official Insurance Sponsor to also
become the "Official Supporter of Rose Parade Bands." Farmers agents,
district managers and employees from across the country have helped
bands raise money to offset their travel expenses to Pasadena.
Farmers quietly began increasing its support of marching bands a year
ago, and its commitment will become more visible when the company leads
the 2010 parade with its float entry titled "Salute to the Bands." (See related story: Float honoring marching bands to lead 2010 Rose Parade
The 2010 Rose Parade bands come from big cities and small towns from
coast to coast and even Guatemala. The parade features a total of 21
bands, including six units that have "permanent" spots in the parade
such as the Marine Band, the Salvation Army Band and the bands
representing the teams playing in the Rose Bowl Game.
To help get band members and their equipment to Pasadena, Farmers
donated $500 to each of the high school bands to kick off their
year-long fundraising efforts.
January 1 will be the culmination of a full year of activity that
started with an initial donation from Farmers and continued with special
events tailored to the local communities.
For the first time in 16 years, the Rose Parade lineup includes a high
school band from Nebraska: the Millard West High School Band. To assist
the Wildcat Band's fundraising efforts, Farmers brought its
"ExtraordinAIR" hot air balloon to Omaha, where Farmers agent John Klopp
helped raise $3,000 in two days.
The Nebraska state office donated $500 to the band and arranged to
have a Farmers customer care vehicle at a Millard West home football
game to drum up local contributions. The office also collected and
delivered moving boxes to the school so the band wouldn't have to
purchase boxes to ship uniforms and small instruments to California.
"Farmers is proud that these young men and women are headed to Pasadena
to represent our state in the Rose Parade," said John Lucido, Farmers
Insurance state executive director in Nebraska.
Fundraising efforts in Missouri have a tropical feel. Farmers
personnel are helping the Webb City Cardinal Pride Band raffle a chance
to win a 7-day Caribbean cruise. All donations go to the band and
Farmers will match donations up to $1,000. Farmers is also helping with
the Webb City band concert on December 22, 2009 as a last-push
Ohio Quadruple Play
The state of Ohio has the unusual distinction of sending four bands to
the Rose Parade this year, which increased from three when the Ohio
State Buckeyes earned an invitation to play in the Rose Bowl Game. The
Buckeyes will now join marching bands from Pickerington Central High School, Ohio
University, and the Ohio State School for the Blind.
In one day, Farmers helped support two of the Ohio bands. First, the
inspiring Ohio State School for the Blind Marching Band was a featured
guest at the Farmers Ohio Legislative Conference held at the Ohio State
Capitol. Then, the ExtraordinAIR hot air balloon landed at Pickerington
Central High School for a fundraiser that earned $1,200 for the band.
"This was the single greatest community event I have been involved with
for Farmers in 20 years," said Janet Kerwood, a consultant for Farmers in Ohio.
Farmers agents and employees in Tennessee helped dreams take flight for
the Soddy Daisy High School Band. Selling donated pizza and supporter
buttons, plus accepting donations for ExtraordinAIR balloon rides for
more than 100 people, the Farmers group raised more than $1,100 in two
"This was a great way to show the community the heights we'll go to in
support of these young musicians," said Betsy Nealon, Tennessee state
Working with the Washington state office, Farmers agent Brian Horch
orchestrated a dodgeball tournament called "Dodge for Roses." The event
raised $3,900 to move the South Kitsap High School Band closer to its
California Fun Run
Agent Soly Asmar and district manager Tim Roe have been involved with
the Glendora Tartan Band. The school held a Run for the Roses event,
complete with a 2k/5k run and antique car show. Farmers displayed its
1928 Cadillac Phaeton in the car show, and the "ExtraordinAir" balloon
provided rides to help raise funds.
Also in California, Farmers is lending support to the the Los Angeles
Unified School Disrict band by covering the cost of renting a box truck
to transport instruments to Pasadena.
"On behalf of the students and staff of the LAUSD All District High
School Honor Band, we would like to thank Farmers Insurance for thinking
about ways to assist our program," said LAUSD Band Director Tony White.
Texas Big Results
Fundraising efforts were Texas-sized in Conroe, with 14 organized events
in support of the Conroe High School Tiger Band. Events including a BBQ,
car wash, garage sale, raffle, rose sale, golf tournament and
ExtraordinAIR rides raised a whopping $130,587.
Even further, the Farmers team will literally deliver on its promise to
help make Rose Parade dreams a reality by carrying the Conroe Band's
instruments in a caravan of Farmers vehicles from Conroe to Pasadena.
The 2010 Pasadena Tournament of Roses Parade begins at 8:00 AM (Pacific) on
Friday, January 1. The parade will be broadcast on ABC, Hallmark Channel,
HGTV, KTLA, NBC, RFD-TV, Travel Channel and Univision.
Images and source material courtesy of Farmers Insurance Group of Companies.
Copyright 2009 Marching.com. All rights reserved. This material may not be published or redistributed without permission.
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